Shammy’s Auto Case-Study
Services delivered:
DigiPix Inc. provided a variety of services to Shammy’s Auto including branding, photography, video, website design, SEO (search engine optimization), social media management, social media marketing, reputation management, content writing, graphic design, poster printing, technology consulting & business advising.
History:
We were referred to Shammy’s Auto by one of our clients in November 2014. Our initial observations indicated that Shammy needed better branding and a new website. Upon further research, we found more complications with the website design, social media and Google AdWords. During the first consultation, we advised Shammy to completely overhaul his brand, design and online marketing strategy.
Service Performed:
DigiPix began the redevelopment of Shammy’s Auto website in March 2015. To accomplish our ambitious goals, we worked through a number of phases:
Phase One – Branding:
The old Shammy’s Auto logo was just SHAMMY’S AUTO DETAILING INC. written in a simple upper-case bold font and didn’t have any identity to the business and brand representation.
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Old logo of Shammy's Auto Detailing prior to change by DigiPix Inc.
The logo needed a more modern conceptualization to catch the eye of potential customers. We suggested the removal of “Auto Detailing Inc.” because the full business name does not need to be in the logo. By simplifying the name, there is now room for a tagline and more services under the same brand.
Our design team worked on a few concepts initially, but Shammy wanted to include a car’s outline in the logo somewhere/somehow. We wanted to design a bold, powerful and future-proof logo that would be eye-catching and have a lifespan of up to at least 15 years.
After careful research looking at modern cars, we decided to present three concepts of the logo. The first concept was in a retro style while the second was a classic style and the third, a modern style.
First Logo sample of Shammy's Auto
Second Logo sample of Shammy's Auto
At DigiPix, we understand that your website is your first impression online. That’s why we create responsive, custom-built designs that captivate visitors and encourage them to take action.
From modern layouts to smooth navigation, our websites are crafted to showcase your brand identity while delivering reliable performance across all devices.
Stand out from the competition with stronger engagement, improved conversions & a powerful digital presence tailored to your business needs.
Third Logo sample of Shammy's Auto
All logos were displayed at Shammy's Auto shop level for 3 weeks to get opinion and feedback from customers.
We also designed beautiful business card as well for Shammy's Auto.
The 3 concept logos were displayed in the reception area of Shammy’s Auto for over a week. Shammy chose the modern concept version of the logo. A general survey of customers showed that they preferred the modern version of the logo as well.
As well as redesigning the Shammy’s Auto website, DigiPix Inc. also designed new business cards, appointment cards, letterhead and envelopes and promotional posters.
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Phase Two – Website Design:
Shammy’s old website did not meet modern mobile compatibility standards, so we completely overhauled its design. Click here to read the full case study of ShammysAuto.com website design.
Phase Three – Marketing:
Based on Google Analytics research we did on Shammy’s Auto’s existing website, we discovered that most of Shammy’s customers searched for his services via mobile phone as opposed to via a desktop computer. By utilizing OnPage and OffPage SEO (Search Engine Optimization) we increased Shammy’s business from mobile and desktop searchers. Read the full details about the marketing here. Read the full case study on ShammysAuto.com marketing here.
We also provided branding, photography, video and technological services to Shammy’s Auto.
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Written By: Khurram Qureshi
Founder & consultant of DigiPix Inc.
Call or text: 416-900-5825
Email: info@digipixinc.com
About The Author
In 2006, Khurram Qureshi started DigiPix Inc. which started off as a design agency offering video editing to professional photography, video production & post production, website designs and 3D Animations and has now expanded towards online marketing and business consultancy. Khurram Qureshi also is a motivational figure and participates in local and international platforms. He also play a role in the local community development, helping local young minds get ready to enter the job market.
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