Shammy’s Auto Tagline

Shammy’s Auto is an auto detailing business based in Toronto. They provide their clients with a wide range of services, for instance; washing, polishing, detailing, rust proofing, window tinting, 3M film protection, remote starters and electronics installation. Car dealership in the Greater Toronto Area (GTA) regularly chooses Shammy’s Auto because of their professional staff, competitive pricing, on-time delivery and service excellence.

Making an effective tagline is simple if you follow these three rules:

• Rule #1 Simple
• Rule #2 Easy
• Rule #3 Sweet

We considered many taglines for Shammy’s Auto and asked how long they were planning on staying in the detailing business. Here are some taglines we considered:

• Premium Car Wash
• The Car Wash Experience
• Ultimate Wash
• Ultimate Shine
• Ultimate Car Wash & Detailing
• Car Wash’s Destination
• Great Car Wash, Done!
• Detailing Made Simple
• Detailing Made Easy
• Advanced Car Wash
• Crystal Clear Wash

Since the business growth was also a factor, we needed more than washing and detailing.

While editing the tagline, we shouted “It’s time to shine!” as an idea. After running the tagline through family, friends and co-workers, everyone liked it. It is simple, concise and powerful. Plus you can add onto it as the business grows. We changed the tagline on the finalized logo and Shammy was thrilled with how it turned out. We also delivered branding, photography, video and technology advice for Shammy’s Auto.