Shammy’s Auto Case-Study6 August 2022
Shammy’s Auto Tagline6 August 2022
Shammy’s Auto is an auto detailing business based in Toronto. They provide their clients with a wide range of services, for instance; washing, polishing, detailing, rust proofing, window tinting, 3M film protection, remote starters and electronics installation. Car dealership in the Greater Toronto Area (GTA) regularly chooses Shammy’s Auto because of their professional staff, competitive pricing, on-time delivery and service excellence.
Online reputation management and business image is critical in today’s market for all companies big and small. Companies realized that SEO (Search Engine Optimization) and SMM (Social Media Management) are of vital importance. But, we noticed that Shammy’s website was missing this part.
Statistics show that people share content very often, especially through photos and video. Having quality video segments makes your business look good to people who want a nice summary about what your business is all about. It is like a short movie trailer for your business. DigiPix Inc. is one of the few companies who designed the website content, graphical interface, filmed video segments then published and marketed all of this professionally. We offered Shammy’s Auto our services of SEO and SMM to improve their marketing.
Internet marketing is something your business needs to do. Therefore, elements such as a mobile-friendly website, responsive design, SMM, blogging & online networking, and marketing need to be updated and/or maintained on a regular basis. DigiPix Inc. offered a complete online marketing package using OnPage SEO, OffPage SEO, Google Adwords, and social media paid advertising and management to Shammy’s Auto. We also delivered branding, photography, video, and technology advice for Shammy’s Auto.
What Are SEO and SMM?
SEO (Search Engine Optimization)
This is a digital marketing strategy focused on improving a website's visibility in organic (non-paid) search engine results. SEO involves understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions allows you to connect to the people who are searching online for the solutions you offer.
SEO consists of multiple aspects, from the words on your page to the way other sites link to you on the web. It can be broken down into two main areas:
- On-page SEO (elements on your website you can control, like keywords, headers, meta descriptions, and images)
- Off-page SEO (how your website is referred to from other online sources).
SEO is important because it increases the visibility of your website, making it more accessible to users searching for products or services in your industry.
SMM (Social Media Marketing)
This refers to the process of gaining attention or traffic through social media platforms. Social media marketing programs usually center around creating content that attracts attention and encourages readers to share it across their social networks.
The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. This could involve anything from posting updates on social media profiles and engaging with followers, to running advertising campaigns on social platforms.
Both SEO and SMM are crucial components of an effective digital marketing strategy. SEO helps your website gain better visibility on search engines, while SMM leverages social media to reach a wider audience, engage with customers, and build an online brand presence.
About The Author
In 2005, Khurram Qureshi started DigiPix Inc. which started off as a design agency offering video editing to professional photography, video production & post production, website designs and 3D Animations and has now expanded towards online marketing and business consultancy. Khurram Qureshi also is a motivational figure and participates in local and international platforms. He also play a role in the local community development, helping local young minds get ready to enter the job market.