Do Professional Web Designers Use Wix?
There was a time when creating a website was a difficult thing, but thanks to Wix, that’s no longer the case. Wix provides drag-and-drop ease, pre-made templates, and even SEO tools to simplify website creation. However, the question remains: Does Wix meet the standards and flexibility of designers for professional web design?
In this blog, we will discuss why some designers use Wix, why others don’t, and when it’s the best choice for a project. By the end of this article, you will know whether Wix is right for professional grade websites or better suited for DIY projects.
What is Wix?
Wix is a built-in website builder platform that allows users of all skill levels to create websites without knowing coding. It provides a wide variety of templates, apps, and combinations.
If you are running a small business, personal blog, or e-commerce store, Wix creates websites for multiple purposes. So much so that quite a few professional web designers use Wix. However, their choice usually depends on the project’s complexity, budget, and specific needs.
Over 10.8 million websites have been created with Wix worldwide, and 8.5 million of them are currently live and active.
|
Feature |
Description |
|
Drag-and-Drop Editor |
You can easily build and design pages by dragging elements into place without needing coding skills. |
|
Templates |
Wix has over 800 pre-designed templates covering different industries and design styles. |
|
Wix App Market |
It also offers plugins to add features like online booking, forms, and social media integration. |
|
SEO and Analytics |
There are built-in SEO tools and Google Analytics support for tracking performance and visibility. |
Why Do Some Professional Designers Use Wix?
Professional designers tend to find Wix easy to work with. Plus, wix has over 800 templates and an easy to use editor, which helps to create quick sites. Here are some of the main reasons why web designers choose Wix for specific projects.
Professional Designers Using Wix
-
Ease of Use & Speed
Wix’s drag-and-drop feature allows designers to create websites faster than traditional coding methods. It is especially useful for simple projects where time is really important. For a small business or freelancer site, Wix provides everything needed to get a site live quickly.
-
Cost-effective for Small Clients
Wix is a cost-effective option for a limited-budget client. Its hosting and domain costs are bundled into its pricing plans, starting with the combo plan.
This is appealing for designers working with smaller clients who need a professional-looking site without a hefty budget.
-
Built-in Tools For SEO, E-commerce, & Analytics
Wix provides designers with built-in tools that simplify SEO and analytics without needing external plugins. This can be helpful for clients who want basic online visibility without investing in custom development.
Not to mention, Wix supports over 2.1 million active e-commerce sites, making it a flexible choice for web designers across various industries.
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Limitations of Wix For Professional Web Designers
While Wix has its benefits, it also has some limitations that can make it a challenging choice for professional designers working on more complex projects.
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Limited Customization Options
Compared to open-source platforms like WordPress, Wix has limitations on customization. For designers who want to create custom functionalities or edit code at a granular level, Wix’s closed system can be restrictive.
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Scalability Issues
As a website grows, it often requires more advanced features. Wix can become restrictive for scaling up because of limited integration options and blockages on custom functionalities, making it less ideal for larger businesses.
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Lack of Control Over Code
Wix doesn’t allow full access to the codebase for projects that require fine-tuned adjustments or custom integrations.
This limits the ability to optimize, enhance performance, or create a unique experience customized to a brand’s specific needs.
-
Performance & SEO Limitations
While Wix has improved its SEO features, it still lacks some of the advanced customization options that WordPress or Webflow offers.
WordPress sites tend to perform better on SEO metrics due to greater flexibility with SEO plugins and advanced control over technical SEO settings.
While Wix has previously faced criticism for limited SEO capabilities, recent improvements have changed that perception. As John Mueller from Google notes, “Wix is fine for SEO. A few years back, it was pretty bad in terms of SEO, but they’ve made fantastic progress... If Wix works for them, and they don’t need more, there’s no reason to switch.”
Wix vs WordPress, Webflow, & Custom Development
If you are considering Wix but are curious about other options, here is a comparison.
Wix vs Wordpress
|
Platform |
Customization |
Ease Of Use |
Ideal For |
Cost |
|
Wix |
Limited but user-friendly |
Very easy |
Small businesses and personal projects |
Starts at $16/month |
|
WordPress |
Highly customizable |
Moderate |
Extensive control and customization |
Varies with hosting/plugins |
|
Webflow |
Flexible with design |
Easy for designers |
Design-focused projects |
Higher pricing |
|
Custom Development |
Unlimited scalability |
Complex |
Larger companies with specific needs |
High cost, long development |
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Is Wix The Right Choice For Web Designers?
Despite its limitations, there are certain situations where Wix is a practical and effective tool for professional designers.
Web Design on Wix
- Small Business Websites: Wix works well for small, local businesses or freelance portfolios that don’t need highly complex features.
- Landing Pages or Temporary Sites: Wix's rapid setup process makes it ideal for quick-turnaround projects like event pages or temporary promotions.
- Client Preference for DIY Management: Many clients appreciate Wix's user-friendly interface, which allows them to make updates without developer assistance.
Wrap Up
In a nutshell, professional web designers use Wix for its ease and affordability. It’s best suited for simpler projects and small businesses. For more complex websites requiring advanced features and customization, alternatives like WordPress or custom solutions might be a better fit.
At DigiPix Inc., we are here to guide you through your options and help you build a website that not only looks fantastic but also performs at its best. If you are ready to take your online presence to the next level, reach out to us today!
Unlock the benefits of local SEO with DigiPix our proven strategies connect your business with nearby customers, increase foot traffic & drive qualified leads.
Improve your local search rankings, appear in Google Maps results & build credibility with campaigns designed to maximize your reach.
See measurable growth with enhanced visibility, more website visits from local customers & a strategy focused on dominating local searches.
Start Free Now
FAQs
How has Wix's popularity among professional designers changed over the years?
Wix's popularity among professional designers has grown significantly as it offers easy-to-use tools and templates. Many designers appreciate its flexibility and ability to create visually appealing websites without extensive coding. However, some still prefer more customizable platforms like WordPress or Webflow for complex projects.
Are there any hidden costs when using Wix?
Wix offers various pricing plans, but users should be aware of potential additional costs for premium features, such as custom domains, e-commerce capabilities, and third-party app integrations.
Can I switch from Wix to another platform later?
Yes, you can switch from Wix to another platform, but it may require some effort. Content migration and redesign may be necessary, as Wix does not allow direct exporting of your site.
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Written By: Khurram Qureshi
Founder & consultant of DigiPix Inc.
Call or text: 416-900-5825
Email: info@digipixinc.com
About The Author
In 2006, Khurram Qureshi started DigiPix Inc. which started off as a design agency offering video editing to professional photography, video production & post production, website designs and 3D Animations and has now expanded towards online marketing and business consultancy. Khurram Qureshi also is a motivational figure and participates in local and international platforms. He also play a role in the local community development, helping local young minds get ready to enter the job market.