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Remember those times when website were just simply the text online? That was early 90s. Than photos came along with animated gifs, audio and finally video. In the end of 90s, new personal sharing methods begin in form of Blog.
Where the average person can share their thoughts easily and affordably online. Blogging got very popular, but then in early 2000s the “.com” crash happen and people lost the trust and faith on websites for a while.
Why are Websites Important in the Social Media Age in 2023?
Social media resources are available for you, but they cannot replace your website.
The first form of social media was myspace.com in the early 2000s. Than Facebook came along in 2004 and people start thinking that we can rely more on social media compare to websites. The shift on mobile and privacy concern alerted people that using social media only for business is not a solid solution.
Business needs proper and professional websites; where they can choose to showcase, their products and services. Website designer should be able to manage the content themselves when making a professional website.
The first form of social media was myspace.com in the early 2000s
Businesses on social media only?
Why need website?
Seven years ago people were asking us, why we need websites, when we have social media pages or channels. As a rule of thumb, in any business, never get intimate with flashy things until they proven to be good over some time.
In 2007, after introduction of Apple iPhone, revolution happened that change the concept of people to browse and see the sites from desktop to mobile. Now clients are asking how we make site optimize for mobile.
Well the answer is the site needs to be responsive on all platforms like desktop, mobile phone and tablets. You can either have responsive look of the site or a fixed look, which shows the site same as desktop.
It depends on personal choice for each client.
Assurance of business
Website gives authority to the business; with a name and brand that belongs to the company. Anyone can create a Facebook page or YouTube channel for any company’s name, but that does not mean they own that company.
With same token when visitor see the business name and site name belongs together, than they feel trust. Another way to find out is when you go in contact us of website and see the address.
If address seems local, not P.O.Box than it gives more value to your branding. Than the local phone number makes the whole difference.
Content Control
On website you have the control of the content what and how you want to display things on website.
On website, you keep the visitor focused on flow and the important items rather random posts on social media.
Keep visitor focused
Desktop vs mobile sites
Search engine optimization
Website tracking by region, country as well as pages client visit can also enhance your ability to serve your customers better.
Website tracking
Contact Us forms on website
Contact Us forms are a great way to collect quick customer information. Customers also feel comfortable leaving messages discretely with or without giving their phone or email.
This also comes very handy if a customer calls you while you are driving and ask you to write down information. You can simply ask them either to email you or if they are on-site, just fill out the contact us information form and we will reply to you as soon as possible.
Are websites still relevant?
In the ever-evolving digital landscape, websites continue to hold significant relevance. They serve as a central hub for businesses and individuals to present information, showcase products or services, and interact with their audience. Websites establish credibility, as a professional and well-designed site can create a positive first impression and build trust among prospective customers.
They also provide control over branding, content, and customer engagement strategies, unlike social media platforms where policies and designs can change. Furthermore, websites are crucial for SEO strategies, helping businesses reach a wider audience through organic search.
With advancements in responsive design, websites now offer a seamless experience across multiple devices, catering to a growing mobile audience. Therefore, despite the emergence of new digital platforms and trends, websites remain an essential and effective tool in the digital space.
Brand enhancement websites
Brand enhancement websites are a powerful tool for reinforcing a company's identity. As well as boosting its online presence, and crafting a unique user experience. These sites display consistent branding elements, such as color schemes, typography, and tone of voice, to create a cohesive brand image.
They prioritize user experience, offering intuitive navigation, fast loading times, and responsive design. Engaging and valuable content positions the brand as an industry expert, while compelling storytelling fosters an emotional connection with users. The inclusion of social proof, like testimonials and reviews, boosts credibility.
Clear call-to-action prompts guide users toward desired outcomes, and SEO optimization increases the site's visibility on search engines, drawing in a wider audience. Thus, a well-designed brand enhancement website serves as a pivotal asset in a company's digital strategy.
Social Media and websites comparison
Social media and websites are two critical components of a digital strategy. Each offers distinct advantages. Websites act as a central hub for a company's online presence, providing complete control over content, design, and customer interaction.
They enhance credibility, facilitate SEO strategies, and offer a platform for detailed information about products or services. On the other hand, social media platforms provide a dynamic environment for real-time engagement, allowing businesses to foster a community, share updates instantly, and gain insights from direct customer feedback.
They excel in driving brand awareness and engagement through shareable content. However, they operate under platform-specific rules and algorithms. Ideally, social media and websites should be used in tandem, leveraging the strengths of each to create a comprehensive digital presence.
Conclusion
Websites are important in the social media age because they help businesses connect with people directly and work as team to expand. Use social media tools to connect with your customers and see what others are saying about your product or services.
When people see positive reviews and feedback they appreciate it and call you. And that is what businesses need, phone call ring in time of millions of distractions.
Written By: Khurram Qureshi
Founder & consultant of DigiPix Inc.
Call or text: 416-900-5825
Email: [email protected]
About The Author
In 2005, Khurram Qureshi started DigiPix Inc. which started off as a design agency offering video editing to professional photography, video production & post production, website designs and 3D Animations and has now expanded towards online marketing and business consultancy. Khurram Qureshi also is a motivational figure and participates in local and international platforms. He also play a role in the local community development, helping local young minds get ready to enter the job market.